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The Brazilian Keratin Treatment Hype

Q. What is the Brazilian Keratin Treatment?
A. The American Culture Brazilian Keratin Treatment is a keratin base solution that gently relaxes the hair and removes frizz.
It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens,  and gives you straight or smooth hair.
The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. A certified stylist will apply a solution made with active keratin, a protein that is similar to a component of your hair. (88% of your hair is already comprised of keratin)
We use a 450-degree iron to seal the formula onto the outside layer of the cuticle. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer.
The results last from 3-4 months, depending on the amount of times you wash your hair. This is not a permanent straightening but a natural treatment. Therefore, when the product is gone, your hair will be back to its natural form.
This revolutionary process was developed in Brazil, and is now available worldwide.

102 Comments to The Brazilian Keratin Treatment Hype:

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When it comes to overly hyped hair trends, all Brazilian keratin treatments to help you decide if the Brazilian blowout is right for you.The Hair Go Straight Treatment is guaranteed to make hair smooth and shiny with long lasting straightness
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