Q. What is the Brazilian Keratin Treatment?
A. The American Culture Brazilian Keratin Treatment is a keratin base solution that gently relaxes the hair and removes frizz.
It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, and gives you straight or smooth hair.
The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. A certified stylist will apply a solution made with active keratin, a protein that is similar to a component of your hair. (88% of your hair is already comprised of keratin)
We use a 450-degree iron to seal the formula onto the outside layer of the cuticle. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer.
The results last from 3-4 months, depending on the amount of times you wash your hair. This is not a permanent straightening but a natural treatment. Therefore, when the product is gone, your hair will be back to its natural form.
This revolutionary process was developed in Brazil, and is now available worldwide.